About Smart Products

Established in 2008, Smart Products is one of the leading importers and wholesale distributors of craft and sewing materials in Southern Africa.

We founded the company to bridge a critical gap in the market: a lack of accessible, high-quality supplies. Today, we provide an affordable, premium range carefully curated to meet the exact needs of our customers.

Global Reach, Family Values

As a family-owned and operated business, we combine generations of industry expertise with strong global alliances. We source directly from the world’s best manufacturers and serve as proud distributors for renowned global brands, including Circulo (Brazil) and Sewmate (Taiwan).

Our robust logistics network allows us to ship directly from our dedicated storage facilities. We supply several major group retailers across Southern Africa, in addition to supporting a thriving network of over 600 independent retail stores.

Our Commitment to Your Success

Smart Products has played a vital role in the region's craft and sewing sector, building an impeccable reputation grounded in honesty, creativity, and hard work. When it comes to sales and service, our team is recognized as one of the best in the business because we believe in going the extra mile to help our customers grow.

• Global Sourcing: We constantly search the world for innovative items to meet the evolving desires of the sewing and craft market.
• Dedicated Support: Our amazing team of traveling representatives visits customers countrywide to provide hands-on, personalized service.
• Unwavering Standards: We strive to exceed expectations in everything we do, bringing deep product knowledge and strong family values to every partnership.

We thank our loyal customers for their continued support, and we warmly welcome new partners to the Smart Products family.